Club Poster
For this brief, I was tasked with creating a pop up club for a music genre given to me by my lecturer. The music genre I got was Cybergoth. Cybergoths are a mixture between Ravers and Goths, and because of this they are made fun of by both of these groups. The subculture is almost completely under the radar these days, because everyone part of it is scared of being judged. My concept was to create a club where Cybergoths would be accepted again. The graphics for the campaign are all photographs of everyday people, with Cybergoth elements drawn over it in a glowing, lime green. The green sketches represent the true Cybergoth within the person in the photograph, that is still present even if they are trying to hide it from the world. The campaign is supposed to encourage Cybergoths to allow their inner Cybergoth to come out.
